Organic SEO refers to a website gaining a natural placement in the search results, through its content, backlinks, authority, and popularity, as opposed to Paid Advertising, which forces a site to the top of the search engine result pages (SERPs). Search engines regularly alter and improve their algorithms, making ranking high in the search results a never-ending battle! There are, however, various proven SEO strategies that are always essential for improving your organic ranking:
- Perform a Keyword Analysis to see what real people are searching for in Google.
- Boost keyword usage and click rates by improving off-page Meta Titles and Meta Descriptions.
- Ensure content is high-quality and highly relevant to the topic, and is also optimised for:
- Keywords usage
- Internal linking to related topics to create topic clusters
- SERP features, such as ‘People also ask’
- Study what is working for Online Competitors.
- Optimise images by reducing file size, adding descriptive file names and ALT Tags.
- Optimise URL’s so they are concise, logically constructed and keyword-optimised.
- Boost Link Authority by increasing the number of internal links and topic clusters.
- Boost Site Authority by increasing the backlinks pointing to a site from reputable websites.
- Avoid Toxic backlinks from automated programs, buying links, low-quality sites, and overuse.
- Ensure the website is built using the latest W3C standards and all software is up-to-date.
- Improving User Experience (UX) by reducing website load time to under 3 seconds will increase your points with Google.
Puro Design can provide a range of SEO Packages and Plans to suit your needs. If you are just starting your SEO journey, then we highly recommend the Starter SEO Packages below, as they provide a good starting point for all proven SEO strategies for you to build on in the future. When paired with the Keyword Analysis, our SEO Starter Package focuses on ensuring that your website has the essential components to help your site get noticed by search engines like Google and rank organically in their search engine results pages (SERPs).
Basic Keyword Analysis
Determine the most effective keywords to target to improve your organic ranking. Includes:
- Keyword Research
- Competitor Keyword Research
- Establish 10 Primary Keywords to Target
- Establish Secondary Keywords to Target
- Keyword Occurrence in Your Content
- Your Current Performance in Google
- Recommendations for improving SEO
SEO Starter Package
Ensures your website has the essential components to help your site get noticed by search engines. Includes:
- Set up Google Analytics to track site activity.
- Set up Google Search Console to track performance.
- Install & configure a reputable SEO Plugin.
- Create XML sitemap & index with Google.
- Insert keyword-rich Title Tags & Meta Descriptions for 10pgs.
- Insert keyword-rich Page Titles for 10pgs.
- Google Business Profile assessment & recommendations.
Contact us to discuss an SEO Plan that would suit you.
