Brand Identity Design.

Effective brand identity design positions your business as the only solution to your client’s problem.

Great brand design doesn’t aim to make your business just one of many options. It positions you as the only solution your clients need. When done right, your logo design and brand identity work together to create clarity, build trust, and make your business unforgettable.

From small business start-ups to large corporate companies, your brand identity is built on the total experience that your business offers; the visual aspects of your business, as well as the actual customer experience. They are all key to how your brand is perceived.

At Puro Design, we ensure that your Brand Identity (how you want the consumer to perceive your business) leaves an untainted memory on your clients, bridging that gap between your ideal ‘brand identity’ and the actual ‘brand image’ (the perception of your product/brand by the consumer) of your business.

As Brand Managers, Puro Design on Brisbane’s Northside, aims to ensure that your brand is clear and visually consistent throughout all of your brand identity elements.

We are committed to understanding your…

• Brand purpose
• Brand perception
• Brand personality
• Brand positioning
• Brand promotion

At Puro Design, we spend time getting to know you and your business, we research your industry and target audience, as well as investigating what your competition is up to, before we even start your brand identity design. This process enables us to create a comprehensive design brief, which in turn will provide you with brand concepts tailored to your needs, your business, and your target audience.

1. Discussion + Design Brief: Our graphic designer starts with a collaborative session, exploring your challenges, goals and ideas to shape a clear, tailored design brief.
2. Research: Next, we dive into your brand, industry, and competitors. By examining current trends and existing brands, we uncover opportunities for your brand to stand out.
3. Ideation + Protoyping: Armed with insight, our graphic designer gets sketching, transforming ideas into fresh brand concepts. You’ll review, give feedback, and together, we’ll fine-tune your favourite direction.
4. Reflect + Evaluate: We evaluate the prototypes against the brief and user needs. This stage includes testing, feedback, and refining areas for improvement.
5. Refinement + Mockups: Once we’ve chosen the strongest concept, we refine and develop it into polished mockups that align beautifully with your vision.
6. Final Release: With final tweaks applied, you’ll receive high-resolution and web-ready files once payment is complete, ready for you to launch with pride.
7. Celebrate the Finish Line: Lastly, our graphic designer takes a well-earned break, sips a cuppa, and soaks in the satisfaction of another memorable logo brought to life.