Your logo, your stationery, your business name and your customer service are just a few of the elements that create your company’s Brand. Your Brand Identity is built on the total experience that your business offers, a brand is simply the values that your clients or customers attach to your image.

"A memory without blot or contamination must be...an inexhaustible source of pure refreshment" Charlotte Bronte

You will be judged by what people remember. The term ‘Brand’ is “the accumulation of perceptions in the mind of the consumer”. It is very similar to your own reputation as a person and your reputation is certainly affected by how you act, but essentially it resides in the minds of others.

How your business is perceived by potential and existing clients can determine whether you’ll get new and repeat business. If you have a positive image you will be sure to attract new and repeat clients.

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Five or so years ago you never used to hear the words image, brand and small business in the same sentence.  That was because it was assumed that to have a brand you had to be a large corporate company. We now know that is not true, in fact every business has a brand whether they want it or not! So why not make the most of it?

View an article written by Koshi.

Puro Design place particular emphasis on corporate branding, as it plays such a huge role in the success of a business. Your brand can leave a lasting impression on a client, good or bad. Puro Design can ensure that your Brand Identity (how you want the consumer to perceive your product or your brand), leaves an untainted memory on your target market.

As brand managers Puro Design aims to ensure your brand is clear and visually consistent whilst bridging the gap between Image & Identity. As part of the Brand Management service, Puro Design are committed to understanding:

• your product and service in offering
• the key drivers of your business
• your current Brand Image (the perception of your product/brand by the consumer)
• your business plan, goals and objectives
• your greatest point of difference

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It’s a good idea to do a simple image audit on your business.  This isn’t as difficult as it sounds and can be very enlightening.  Collect everything that carries your logo or business image.  Letterhead, business cards, promotional flyers, photos of signage, snapshots of web pages, emails etc.  Lay them out on a table or flat surface, step back and take a look at them, imagining you’d never seen this stuff before.  Then ask yourself …How many businesses are represented there?  If the answer is more than one you have an image problem. 

If you like parts of your branding and don't want to go to the expense of having an image makeover, Puro Design can run through this exercise with you. We can advise you on what elements work and how we can create a uniform identity that is carried through all of your material.

Contact us to arrange a FREE IMAGE AUDIT for your business.

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Puro Design can customise packages to suit any business requirements and most budgets. Whether you need a re-vamp of your existing brand or want to start from scratch, contact us for a free consultation or quote.

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