"Information design is a highly specialised area of design that involves making large amounts of complex information clear and accessible to audiences of one to several hundred thousand" (Definition by American Institute of Graphic Arts - AIGA).
Whether the information is a chart, website, instruction booklet or an annual report, Puro Design will clearly communicate your application by clarifying and enhancing any type of information for the user's understanding.
With company documents, it important to think about:
- who sees them?
- what is their purpose?
- are the documents used to impress clients or stakeholders?
- are they trying to win you new business?
Will an in-house 'Word Document' serve the purpose? I would say..."probably not!!".
It's a lot more impressive to supply your clients with a well designed document with clear information that follows your brand. Whether it's your Capability Statement, Annual Report or a Tender, if you want people to read the document and respond positively then knock their socks off with a beautifully branded glossy brochure or PDF.
These are some typical information design/company document projects that we can assist you with: |